Leave a Legacy

In August of 2020, the Lakers started their run for title 17 in the Orlando Bubble, but we had conceptualized the Lakers 2020 NBA Playoffs campaign months before. We never could’ve predicted the magnitude of our slogan.

The world had been through a lot that 2019-20 season: a global pandemic, racial unjust, and the loss of Kobe Bryant and his daughter Gigi. We wanted to create a playoff campaign that reminded Los Angeles, Lakers fans and sports fans in general, of the strength they had inside them. We were inspired by a quote from Kobe.

The Leave a Legacy campaign was supported in so many ways — digitally, OOH, our broadcast network Spectrum SportsNet, merch, murals, and of course forever etched on our 2020 NBA Championship rings.

2020 All-Star Show

First, there was the Minneapolis Lakers, then the Los Angeles Lakers, the Showtime Lakers, and now we’ve got the Lake Show. Each era of Lakers basketball has been marked by excellence and a superstar cast. And with the addition of Anthony Davis, the 2019-20 Lakers had a new duo—LeBron James and the big fella AD.

For the 2020 All-Star Game, we had the responsibility to call upon Los Angeles and get these guys voted into the Game. But we took it one step further, let’s not just get them voted in, let’s get them voted in at numbers one and two.

Our angle was to persuade Los Angeles to vote for the leading cast members of the Lake Show and “make the All-Star Game, a Show.”